Discussions for Class Today

We are now working through the book The Networked Nonprofit, by Beth Kanter and Allison H. Fine. The book discusses how nonprofits need to give up control of their organizations and make them truly networked, influenced by free agents, discussions, engagement, and full interactions with people around the world. Nonprofit's causes are often better spread through social media than traditional operations.

Students, as you write your blog posts today, please think about these questions, which we'll discuss in class tonight:

• What is the difference between posting and engaging? How do organizations listen?

• Regarding the Ladder of Engagement (pg. 69): Where are you with some of your favorite companies/nonprofits? What actions/campaigns have made you move up (or down) the ladder?

• In past internships you've had, were the companies Fortresses, Transactionals or Transparents?